I'll be the first to admit that I fell victim to a brilliant PR plan from the Levi's team. This oddly named pair of jeans must have shown up in headlines on every site I visit. From Buzzfeed to Refinery 29 to yes, even Kylie's butt, these jeans were literally everywhere. But the real question is, are they worth paying for when you aren't being paid to write about them?
As with most clothing items, this honestly depends on your shape. I am pretty much a stick with a slightly larger rear. That is to say, usually pants will fit my thighs and butt but gap in the waist. Now, you'll notice I don't have any pictures that totally accentuate that fact. This is by no means the fault of the jeans. They deliver on their promise of a butt lifting, flattering fit. However, I definitely think this will be more prominent and even more stellar on curvier girls.
Where these jeans are a win with me is the attention to detail. As you'll read in my upcoming post about Capsule Show, I actually talked with the brand about the increase in quality from Levi's in the women's market. The Icon line, which is what the Wedgie fit falls into, is meant to bridge the gap between expensive selvedge or designer denim and the kind of jeans you'd find at say, Kohl's (which does in fact carry Levi's). This line also includes the 501 CTs, offering a slightly more "effortless" vibe. For that slight increase in price, you get essentially a more vintage look: interesting distressing, worn-in washes and best of all that desired vintage inspired fit.
I wore these suckers for pretty much a week straight with no complaints. They're rigid, 100 percent heavyweight cotton denim like actual vintage Levi's. The raw hem is perfect for petites who don't want to take yet another trip to the tailor. I don't usually rock a cuff, preferring a true crop instead; but I love the look of the cuff with the unfinished hem. If I change my mind, it's great that I can just cut them shorter. The wash I got are the perfect lived-in blue, a nice change from just a light wash look that are more common in thrift stores.
All that being said, I only wish one thing: that they came in one size smaller. I guarantee you that I do not have an actual 24 inch waist. And yet in so many brands, I need a size 23. I ordered a size 24 in these and only achieved the "wedgie" look by hiking them up with a belt. For the average customer, I seriously think these are the perfect jeans. But for true petites, not just borderline like me, I would have to say that you should pass.
So: do they deliver on their butt-enhancing promise? I would say if you know what you're working with, then yes. However, there's no magic potion. What these really made me want to do is more squats.